It really is very important that we protect your privacy and this Privacy Policy will explain what information we collect from you via our website (“website”) and how we use that information.

Please do take the time to read and fully understand this Privacy Policy and ensure that you ask us any questions you are unsure about. By visiting our website and entering your personal details, you are agreeing to be bound by our Privacy Policy in full, in respect to the information we have collected about you.
If, at any time, you wish to unsubscribe from messages from Latham Smith Ltd, please get in touch by writing to us at Latham Smith Ltd, 10 Grosvenor Court, Mayfare, Croxley Green, WD3 3DH or if easier, do feel free to email us at

Here is a guide to how we use the information we collect about you:
In order to provide, supply, transmit or upload any of the services, facilities, products or capabilities displayed or referred to on our Website;
To pass your information onto Sellers, Buyers, Tenants, Landlords, or other relevant people using our Website within the confines of their requests;
To provide information services to relevant third parties such as Inventory providers, Solicitors or Conveyancing companies, Mortgage brokers, Gas engineers, Electricians etc in the event that you choose to take a service option via Latham Smith Ltd, which will be handled by a third party operator;
To improve the features, products and services we offer by listening to your views, concerns and suggestions;
To support our own marketing and promotion efforts;
To notify you and keep you informed with information relevant to your interests;
To notify you of any information which could have an impact on any property which you own, rent or may consider owning or renting.

Personal information collected
When you visit, register or use the services on our Website, you may be asked to provide certain information about yourself, including your name, contact details and information about your property or personal circumstances as a Seller, Purchaser, Landlord, Tenant, Licensee or anyone interested in a property or the products & services offered by us. We may also collect information about how you use the Website including your searches, the properties and pages you look at, the advertisers or partners you contact and the contents of the emails you send to them. We will collect information on how you use our Website, what you input, upload, store, transmit, email and communicate. Finally, we may also collect information from any correspondence that you have with us as well as your IP (internet protocol) address and cookies, which, may uniquely identify your browser or account. This will help us with verification and identity. Collectively, we refer to this as “Your Information”.

All of the areas on our Website, where you might enter personal information, assume your agreement and consent (or otherwise) to our use of your Information. We always use the most recently submitted information to reflect your current consent status. If you are a registered user, but not signed in when you submit a form, we won’t be able to use your saved settings so will deem your consent choice to be as per the form you submit at the time.

How we use your information
Your Information will enable us to provide you with access to all parts of our Website (in accordance with our Terms of Business) and to supply the services and features that you have requested. We may analyse the information to identify patterns, which we can use in our marketing and to help us develop, administer, support and improve our services and features in the future.

We may use your Information to contact you for your views on our services and to notify you occasionally about important changes or developments to our Website or any of our products and services. Where you have consented, we may also use your Information to contact you with details about any other products or services we offer that may be of interest to you. Where you have consented to being contacted by third parties, we may make your Information available to them. If you change your mind about being contacted in the future, please write to us at the address above in the first paragraph.

When you contact us, we may keep a record of your communication to help resolve any issues that you might be facing.

The following features, by their nature, require and make use of personally identifiable information.

When you register on our Website you may be required to provide personal information such as your name, address, telephone number & email address. You can change and update this information at any time by contacting us as above.

Instructing us
When you take advantage of any of our products and services (instructing us) you will be asked for additional information about you and your property and will be uploading or reviewing information for marketing purposes. Your address will be disclosed on marketing materials such as digital property particulars that will also contain reference to the characteristics of your property provided or approve by you as well as on our Website and on marketing materials and property portals.

Payment details
Latham Smith Ltd do not use a credit or debit card facility, so you will be reassured that no personal payment details will be retained, or in fact taken by us at any time. We take all payments via bank transfer directly into the Latham Smith Ltd client account which has full client money protection for your added security.

We will upload photographs of your property but please be aware that by including photographs to market your property could result in the identity of your address being located.

Arranging viewings and making offers
When a prospective Purchaser or Tenant wishes to view or make an offer on a property with Latham Smith Ltd, details will be taken in order that we can then provide confirmation of the viewing or details of the offer to put forward to the landlord or seller.
In the event that an offer is made we will require further information such as the name and contact details of your Solicitor or Conveyancer, preferred moving dates as well as mortgage information etc (if applicable).

We may ask everyone who has viewed a property to answer a few questions about their experience and conclusions on the property they have viewed. This information will be provided to the Seller or Landlord for their information.

Messages, emails and alerts
When you send a message, email or an alert or receive one from us; a Seller, Purchaser, Landlord, Tenant or third party as a result of your use of our Website, the details will be recorded on our system. Latham Smith will only use the information you have provided in order to provide the best possible service to you. Ie, if you would like a viewing of a property, so we can contact you to arrange this.

Advanced Conveyancing
We offer a Conveyancing service via third party professionals, should you wish to use our professional conveyancing options, we will pass your information to the relevant company in order that they will contact you. Latham Smith Ltd will not pass on your information without your specific knowledge or approval.

Who has access to the information you provide or we collect?
We retain access to all personal information that we have collected from you. Where any of our products and services is available via the site or the software of our partners, those partners may have access to your Information. Their use of your personal information is governed by their privacy policies. We are not responsible for the privacy policies and practices of any other sites, even if you access them using links from our Website or Members Area. We therefore recommend that you check the policy of each site that you visit and make sure that you are comfortable with the terms of such policies before providing any personal information.
If our business enters into a joint venture with or is sold to or merged with another business entity, your Information may be disclosed to our new business partners or owners.

If we offer or supply a service to you that is provided on our behalf by a third party we may have to pass your Information to them in order to deliver the service. By using our Website and Members Area you consent to us providing your Information to the third parties licensed by us to provide such services. We may also use third parties to provide services on our behalf which may include processing (but not using themselves) your Information e.g. to complete partial addresses or to augment the information we hold about you. In either case, we will not pass your data to anyone who is not also registered with the Data Protection Act or is not subject to these or similar provisions in our contract with them and we will not allow the third party to use your Information commercially without your consent.
We will not otherwise disclose, sell or distribute your Information to any third party without your permission unless we are required to do so by law.

Users of our Website or Members Area can request we provide them with a copy of the personally identifiable information we hold via You may ask us to make any necessary changes to ensure that such information is accurate and kept up-to-date.

Cookies and tracking
Like many websites and software systems, we use ‘cookies’ to enable us to personalise your visits, simplify the signing-in procedure, keep track of your preferences and to track the usage of our Website or Members Areas. Cookies are small pieces of information that are stored in the hard drive of your computer by your browser. Your browser will have the option to prevent sites using cookies (your browser’s help screen or manual will tell you how to do this), but please note that this may reduce the functionality of the Website and other Sites.